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2024 State of Programmatic Report

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As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-pla...

Top Trends to Keep an Eye on in 2024

New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaig...

Top 23 Insights of 2023

As we wrap up 2023, Comscore's media and market research experts shared key highlights from the year on reaching audiences across all screens, along with some predictions and recommendations.

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Thanksgiving Leftovers Are a Treat at the Box

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Football Sees Another Week of Success in Albany-Schenectady, NY

Football Fans are in Mid-Season Form in Minneapolis-St. Paul, MN

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Fast Facts: Diwali 2023 on social media

Football Coverage Shines on Broadcast & Cable in Sacramento, CA

What marketers should know about the future of cross-platform measurement

The ‘Beckham’ series effect on social media