Audience Recommendations for Every Vertical
Proximic by Comsore is officially one! I remember fondly my children's first birthdays. We threw them each a big party, but the parties were really for the adults - a celebration of... Read more
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform...
The Social Bowl: Top Brands, Influencers and Content throughout the Big Game
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should...
Growing Big Game Audiences in 2024
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise...
Unlocking the Potential of Livestreaming: Proximic...
Comscore & Nexstar Reach Multi-Year Agreement for Linear & Cross-Platform A...
3 Ways Political Advertisers Can Win With CTV in 2024
Golden Globes, Oscars and More: Reaching your Audience
With the Golden Globes and Emmy Awards shows behind us, awards show season is now in full swing. Check out these Comscore insights delving into the year-over-year engagement on both earned and owned s...
It’s All About Audience Reach Across Screens: Key Themes from CES 2024
5 Surprising Audiences Watching the Big Game
Top Trends to Keep an Eye on in 2024
As 2023 comes to a close, we share some valuable cross-platform insights to better inform and optimize your decision making in 2024.
New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaig...
Concert Movies Sing at The Box Office!
Enter Generative AI Search
Generative AI: writing, editing and designing in 2023