Modern Media

While the industry was busy talking about the future of media, it became a reality.

PlayThe future is now. Measure accordingly.

Comscore has always taken a modern approach to serving our clients, partners, and the industry.



We are building the next generation of audience and advertising solutions.

Expanding the Comscore footprint


We are constantly expanding our footprint – across platforms and around the world.

Empowering clients


We are customer-centric and focused on helping our clients succeed in the "new normal".

Built on a legacy of forward-facing innovation, Comscore looks to the future when creating products equipped to withstand the challenges of measuring modern media. With an industry-leading approach and proven history of passively measuring audiences and advertising at scale, only Comscore can deliver stable, reliable reporting built for the future of media, today.

We are evolving today’s media measurement currency by embracing modern imperatives

Media will never be the same, and neither will its currency.

As we enter the next generation of media, where agencies and advertisers are taking an audience-centric approach to planning and buying across myriad platforms and requiring impressions to evaluate their success, it is time we redefine "currency."

How we are redefining currency

  • Singular methodology means all 210 local markets roll up to the national level ​
  • Collecting return path data at a massive scale from all major MVPDs, 24/7/365
  • 70% of independent agencies already use us as currency

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