Comscore is the trusted currency for planning, transacting, and evaluating media across platforms.
Making measurement make sense
Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses.
Driving marketing accountability
Understanding the impact of marketing investment can make or break a brand’s ability to compete and grow. We combine deep data assets with sophisticated data science to help brands invest more in what works—and evolve what doesn’t.
Fueling the business of movies
Measuring movie viewership from more than 95% of the global box office, Comscore combines trusted currency measurement with modern analytics to inform key decisions at every stage of a film’s lifecycle.
RampUp: Virtual Marketing Summit
RampUp: Virtual Summit is part of an annual series of roadshows hosted by LiveRamp. The events focus...
10 Jun 2020,
How Will Media Use Evolve After the Crisis?
While a lot of research has been released on the changes in viewers’ behavior caused by the COVID-19...
10 Jun 2020,
State of OTT
Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry...
18 Jun 2020,
Webinar