Campaign Ratings Pilot Program Announced

Leading media brands join comScore to solve industry’s cross-platform video measurement challenge

Measure what matters
to make cross-platform
audiences and advertising
more valuable.

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comScore helps marketers and media companies through every phase of the advertising life cycle - across all platforms

Media Planning
Audience Measurement & Segmentation
Competitive Intelligence

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We are at a cross-platform crossroads

With multiple platforms, channels and media types, it can be difficult to cut through the data clutter. A new measurement model is needed to unlock value for publishers, advertisers and brands. comScore is creating that new model.

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Contextual targeting you can trust

Amid an evolving regulatory landscape, marketers and media companies are eager to find increased transparency and quality in programmatic exchanges. As a trusted partner, comScore helps clients achieve impactful, brand-safe delivery via a robust set of pre-bid contextual targets that are independent of cookies.

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Mobile First. Second Nature.

Accounting for more than 60% of digital time in the majority of global markets, mobile has changed how we consume content, communicate and connect – it’s our primary tool. And for publishers, advertisers and brands, its importance can’t be ignored.

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Local measurement that’s truly local

With TV viewership information built from the ZIP code-level up across all 210 local markets, only comScore provides local stations and agencies with television measurement that truly represents their audience’s unique viewing behaviors.

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Will they go?
How much did they spend?
What did they think?

Measuring movie viewership from more than 95% of the global box office, only comScore provides comprehensive industry solutions for every stage of a film.

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