Measure what matters to make cross-platform audiences and advertising more valuable.

Comscore is the trusted currency for planning, transacting, and evaluating media across platforms.

Plan

Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth.

Transact

Build your business around the transformative currency for media measurement in a cross-platform world.

Evaluate

Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence.

Making measurement make sense

Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses.

Making measurement make sense

Driving marketing accountability

Understanding the impact of marketing investment can make or break a brand’s ability to compete and grow. We combine deep data assets with sophisticated data science to help brands invest more in what works—and evolve what doesn’t.

Driving marketing accountability

Fueling the business of movies

Measuring movie viewership from more than 95% of the global box office, Comscore combines trusted currency measurement with modern analytics to inform key decisions at every stage of a film’s lifecycle.

Fueling the business of movies

Insights

Arm yourself with the knowledge needed to grow your business.

Presentation

From Viral to Tribal: The Next Frontier in Publishing

Comscore offers new audience targeting to solve for programmatic TV challenges

Measuring More: How Set-Top Box Data Paves the Way for Inclusive Measurement of Diverse Audiences

Can Audience Sentiment and Box Office Dollars Predict Oscar Wins?

Comscore Has Local TV Measurement Deals With Nexstar, Scripps And Gray

Legacy Brands Need Direct-To-Consumers' 'Fresh Look' At Marketing

More Front-End Automation Needed For Addressable TV: DISH’s Arrix

Online Holiday Retail Shopping Moves Beyond the Big Two – But Cyber Monday Still Maintains...

Presentation

Taking Your TV Campaign the Extra OTT Mile

Holiday 2018: Digital Commerce Trends to Watch for This Season

Introducing Our New Brand

Presentation

Ad Targeting in the Age of Privacy

Press Releases

Comscore Announces Enhancements to its Board of Directors and Senior Management Team to Enable Next Phase of Growth

1 Apr 2019

CNN Becomes First Partner to Offer Comscore Campaign Ratings to Advertisers

1 Mar 2019

Comscore Reports Fourth Quarter and Full-Year 2018 Results

28 Feb 2019

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Rankings

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Attend

ARF Salon Series

Do Upfronts work, i.e. is this really the most effective way to ad buy? What is the relationship between...

25 Apr 2019 , New York City, NY

Social Media Week

In this engaging panel led by Comscore’s President Sarah Hofstetter, we will explore how data can help...

30 Apr 2019 , New York City, NY

GRMA Executive Leadership Forum

The GRMA Executive Leadership Forum is the foremost CEO, CMO, CTO and C-Suite access point for inspiring...

8 May 2019 , St. Pete Beach, FL

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