Measure what matters to make cross-platform audiences and advertising more valuable.
For more than a decade, Comscore has been the gold standard for measuring audiences and advertising across platforms. As we enter the next generation of media, Comscore continues to pave the path to the future, as the industry's trusted impressions- and audience-based currency.
Comscore is a trusted currency for planning, transacting, and evaluating media across platforms.
Making measurement make sense
Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses.
Driving marketing accountability
Understanding the impact of marketing investment can make or break a brand’s ability to compete and grow. We combine deep data assets with sophisticated data science to help brands invest more in what works—and evolve what doesn’t.
Fueling the business of movies
Measuring movie viewership from more than 95% of the global box office, Comscore combines trusted currency measurement with modern analytics to inform key decisions at every stage of a film’s lifecycle.
Introducing Comscore Predictive Audiences
Join Comscore – together with our launch partners IHS Markit, PlaceIQ and TransUnion – to learn how...
27 Jan 2021,
Webinar