comScore helps marketers and media companies through every phase of the advertising life cycle - across all platforms
- Media Planning
- Audience Measurement & Segmentation
- Competitive Intelligence
We are at a cross-platform crossroads
With multiple platforms, channels and media types, it can be difficult to cut through the data clutter. A new measurement model is needed to unlock value for publishers, advertisers and brands. comScore is creating that new model.
Contextual targeting you can trust
Amid an evolving regulatory landscape, marketers and media companies are eager to find increased transparency and quality in programmatic exchanges. As a trusted partner, comScore helps clients achieve impactful, brand-safe delivery via a robust set of pre-bid contextual targets that are independent of cookies.
Mobile First. Second Nature.
Accounting for more than 60% of digital time in the majority of global markets, mobile has changed how we consume content, communicate and connect – it’s our primary tool. And for publishers, advertisers and brands, its importance can’t be ignored.
Local measurement that’s truly local
With TV viewership information built from the ZIP code-level up across all 210 local markets, only comScore provides local stations and agencies with television measurement that truly represents their audience’s unique viewing behaviors.
Will they go?
How much did they spend?
What did they think?
Measuring movie viewership from more than 95% of the global box office, only comScore provides comprehensive industry solutions for every stage of a film.
Insights
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Rankings
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18 Oct 2018
, Universal City, CA
OTTxScience
Once upon a time, TV networks ran ad-supported programs to a nationwide, mass audience. Today, OTT gives audiences...