Measure what matters to make cross-platform audiences and advertising more valuable.

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Comscore is the trusted currency for planning, transacting, and evaluating media across platforms.

Plan

Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth.

Transact

Build your business around the transformative currency for media measurement in a cross-platform world.

Evaluate

Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence.

Making measurement make sense

Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses.

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Driving marketing accountability

Understanding the impact of marketing investment can make or break a brand’s ability to compete and grow. We combine deep data assets with sophisticated data science to help brands invest more in what works—and evolve what doesn’t.

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Fueling the business of movies

Measuring movie viewership from more than 95% of the global box office, Comscore combines trusted currency measurement with modern analytics to inform key decisions at every stage of a film’s lifecycle.

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Insights

Arm yourself with the knowledge needed to grow your business.

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The State of OTT/CTV

AAFCLE will host a panel of experts to discuss the over-the-top and Connected TV landscape. Make sense...

19 Mar 2019 , Lakewood, OH

NAB Show

NAB Show brings together the entire digital ecosystem and is represented by professionals in advertising,...

8 Apr 2019 , Las Vegas, NV

ARF Salon Series

Do Upfronts work, i.e. is this really the most effective way to ad buy? What is the relationship between...

25 Apr 2019 , New York City, NY
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