As COVID-19 continues to spread around the globe, the impact of shifting television viewership habits is being felt all the way down to the local level.
In this Coffee with Comscore webinar, we explored how the coronavirus is contributing to shifting media consumption trends in local markets across the U.S. – from changing demographics, to trending dayparts, to viewing across traditional TV and streaming channels.
This webinar looked at:
To learn more about how Comscore can help you continue to reach consumers in a shifting media environment, click here.
Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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