2023 State of Streaming
As COVID-19 continues to spread around the globe, the impact of shifting television viewership habits is being felt all the way down to the local level.
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In this Coffee with Comscore webinar, we explored how the coronavirus is contributing to shifting media consumption trends in local markets across the U.S. – from changing demographics, to trending dayparts, to viewing across traditional TV and streaming channels.
This webinar looked at:
To learn more about how Comscore can help you continue to reach consumers in a shifting media environment, click here.
Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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