Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Report Highlights 2010 Mobile Trends in U.S., Europe and Japan
BARCELONA, SPAIN, February 14, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released The Comscore 2010 Mobile Year in Review. This inaugural report recaps key trends in the mobile landscape in 2010 throughout the U.S., Europe (EU5) and Japan. The report highlights important components of the mobile market including device trends, smartphone adoption, browser/application usage and mobile content consumption, with a look at how marketers can utilize the mobile medium in 2011.
“2010 was a game-changing year for the mobile industry,” said Mark Donovan, Comscore senior vice president of mobile. “Smartphone adoption, 3G penetration and unlimited data plans drove a surge of mobile media consumption across geographies and deepened the integration of mobile devices into everyday life. And, the coming year has the potential to be even more exciting. As the mobile ecosystem continues to develop, including progress in mobile advertising and commerce, it’s clear that mobile is destined to become an increasingly important platform for digital marketers across all industries.”
To download a complimentary copy of The Comscore 2010 Mobile Year in Review, please visit: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_Mobile_Year_in_Review Mobile Media Consumption Intensified in 2010 Smartphones aggressively penetrated the mobile market in 2010, driving an escalation in mobile media consumption by subscribers worldwide. Technological innovations enabled an extraordinary number of new capabilities for mobile devices, even expanding the definition of what it means to be ‘mobile’ through the introduction of tablets, e-readers and other connected devices. As more subscribers access the mobile web in 2011, it will become essential for marketers to reach this rapidly-expanding segment of consumers.
Comscore’s report provides insight into the year’s most important trends. Key findings highlighted in the report include:
Comscore mobile experts will be presenting insights from the report via live webinar. Please see below for session dates and geographic focuses.
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Contact:Sarah RadwanickDirector, Regional Product MarketingComscore, Inc. +44 (0) 20 7099 firstname.lastname@example.org