The State of Social Media
Launch Enables More Comprehensive Measurement of Campaign Demographics and GRPs within Comscore vCE
RESTON, VA, September 14, 2016 – Comscore (NASDAQ: SCOR) today announced the expansion of its mobile demographic reporting capabilities in validated Campaign Essentials™ (vCE®) to Canada and the United Kingdom.
Through the addition of demographic data partners, including recently-added Spotify, this latest vCE release brings mobile advertising into alignment with what is currently available for desktop display and video campaigns in vCE. Media buyers and sellers now have a more complete view of a campaign’s total digital delivery as well as an understanding of incremental reach, frequency and GRPs gained from mobile. Combined with the validation metrics already available in vCE – including viewability and invalid traffic – clients now have access to cross-media comparable metrics for mobile so they can evaluate total digital performance relative to TV.
“In the UK and Canada, 60-70 percent of all digital time is spent on mobile. Access to more complete measurement of mobile ads means that advertisers can spend their investment more efficiently and reach target audiences where they spend time,” said Will Hodgman, executive vice president at Comscore. “The introduction of mobile audience reporting in these core markets allows our clients around the world to evaluate mobile campaign performance in isolation and relative to other platforms, such as TV. This is critical for any marketers wanting to more effectively allocate their ad spend.”
“With mobile devices commanding a majority share of consumers' digital time, it is more important than ever to have trusted and granular data on mobile ad delivery," said Pete Robins, Founder at Agenda21. "The expansion of Comscore's mobile campaign measurement gives us the insight we need to understand the incremental and unduplicated reach mobile can bring to our clients to help them achieve their campaign goals. We look forward to working with Comscore to deliver these enhanced mobile insights to our clients."
Media buyers and sellers interested in measuring advertising through vCE should contact their Comscore account representative or contact us.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit comscore.com.
Cautionary Note Regarding Forward-Looking StatementsThis release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits from vCE and the broader advertising measurement and analytics family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to Comscore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC's Web site ( http://www.sec.gov).
Stockholders of Comscore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
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