Number of OTT households rose 5.2 million homes between April 2019 and April 2020
RESTON, Va., June 24, 2020 - The over-the-top (OTT) landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the effect of the COVID-19 pandemic on consumer behavior. Amidst this evolving landscape, Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is thrilled to release its 2020 ‘State of OTT’ report.
Using data from Comscore OTT Intelligence™, Comscore’s ‘State of OTT’ report offers insights for advertisers, OTT streaming services, and content owners and creators to understand changing audience habits in a dynamic space.
Key insights include:
To read the full findings, download our 2020 State of OTT report. To learn more about how Comscore can provide you with custom insights, please contact us.
About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com
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Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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