The standard for cookie-free audience targeting at scale

Introducing Comscore Predictive Audiences

Join Comscore – together with our launch partners IHS Markit, PlaceIQ and TransUnion – to learn how this new solution sets the standard for cookie-free audience targeting at scale. 

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Comscore's Predictive Audiences are the industry's first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.

With third-party cookie deprecation fast approaching, advertisers and agencies need new solutions to ensure their campaigns continue to reach the right audiences. The solution delivers scale and precision for audiences from Comscore, IHS Markit, PlaceIQ, and TransUnion for use across digital, mobile, and connected TV (CTV) campaigns. 

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Unique Panel Assets

Comscore’s best-in-class digital, mobile, TV, and wifi panels provide a massive cross-platform data footprint that serves as the foundation to create privacy-focused targets.
Unique Panel Assets - Predictive Audiences

Intelligent Categorization

Proprietary AI extracts the contextual essence of page, video, or audio content and classifies the content across 350k subcategories.
Intelligent Categorization - Predictive Audiences

Scale & Depth

The combination of panel assets and contextual categorization technology uniquely position Comscore to transform valuable audiences into contextual targets without cookies for holistic targeting across web, app and CTV.
Scale & Depth - Predictive Audiences

Available Segments

Comscore

TV Viewership

  • TV Network
  • TV/Movie Genres
  • TV Dayparts/Frequency

OTT/Gaming

  • Streaming Behaviors
  • Watchers by Streaming Service
  • Gaming Habits

Personas

  • Sports Fans
  • Olympic Enthusiasts
  • Political
  • Cord Cutters, Young Moms, Life Stage

...and more
Partners

IHS Markit

  • Polk Automotive In-Market and Owner Segments

PlaceIQ

  • Location-based Segments

TransUnion

  • Non-FCRA Financial Segments

How it works

Seed set

Seed Set
Consumer behaviors from industry-leading providers

Panels

Panels 
Comscore’s best-in-class digital, mobile, TV & wifi panels

2nd largest contextual crawler

2nd largest
Contextual crawler

Cookie-Free

Cookie-Free
Patent-pending predictive audiences

Meet the Experts

Rachel Gantz
Rachel Gantz
General Manager, Activation

In her role as General Manager for Activation Solutions, Rachel oversees product and go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.

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Angela Rodriguez
Angela Rodriguez
Vice President, Activation

In her role as VP, Activation, Angela helps clients navigate the programmatic advertising ecosystem and answer critical business questions by leveraging insights from Comscore’s cross-platform data assets. Angela has spent over 13 years in the advertising industry and at Comscore.

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