Join Comscore - together with our partners PlaceIQ, TransUnion, IHS Markit, and Eyeota - for a partner series sessions to learn how this new solution sets the standard for cookie-free audience targeting at scale.
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With third-party cookie deprecation fast approaching, advertisers and agencies need new solutions to ensure their campaigns continue to reach the right audiences. The solution delivers scale and precision for audiences from Comscore, IHS Markit, PlaceIQ, and TransUnion for use across digital, mobile, and connected TV (CTV) campaigns.
Seed SetConsumer behaviors from industry-leading providers
Panels Comscore’s best-in-class digital, mobile, TV & wifi panels
2nd largestContextual crawler
Cookie-FreePatent-pending predictive audiences
Access our Activation Segment Manager to create privacy friendly custom targets comprised of cookie-free audiences, keyword avoidance and targeting, brand suitability, contextual relevance and more to be activated in your DSP.
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H&L’s client, a leading QSR brand achieved the same performance at a lower cost. In addition, Comscore Predictive Audiences significantly outperformed other leading AI contextual segments.
In her role as General Manager for Activation Solutions, Rachel oversees product, go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.
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In her role as VP, Activation, Angela helps clients navigate the programmatic advertising ecosystem and answer critical business questions by leveraging insights from Comscore’s cross-platform data assets. Angela has spent over 13 years in the advertising industry and at Comscore.