The standard for cookie-free audience targeting at scale

Comscore Predictive Audiences Partnership Series

Join Comscore - together with our partners PlaceIQ, TransUnion, IHS Markit, and Eyeota - for a partner series sessions to learn how this new solution sets the standard for cookie-free audience targeting at scale.

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Comscore's Predictive Audiences are the industry's first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.

With third-party cookie deprecation fast approaching, advertisers and agencies need new solutions to ensure their campaigns continue to reach the right audiences. The solution delivers scale and precision for audiences from Comscore, IHS Markit, PlaceIQ, and TransUnion for use across digital, mobile, and connected TV (CTV) campaigns. 

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Unique Panel Assets

Comscore’s best-in-class digital, mobile, TV, and wifi panels provide a massive cross-platform data footprint that serves as the foundation to create privacy-focused targets.
Unique Panel Assets - Predictive Audiences

Intelligent Categorization

Proprietary AI extracts the contextual essence of page, video, or audio content and classifies the content across 350k subcategories.
Intelligent Categorization - Predictive Audiences

Scale & Depth

The combination of panel assets and contextual categorization technology uniquely position Comscore to transform valuable audiences into contextual targets without cookies for holistic targeting across web, app and CTV.
Scale & Depth - Predictive Audiences

Available Segments


TV Viewership

  • TV Network
  • TV/Movie Genres
  • TV Dayparts / Frequency


  • Streaming Behaviors
  • Watchers by Streaming Service
  • Gaming Habits


  • Sports Fans
  • Olympic Enthusiasts
  • Political
  • Cord Cutters, Young Moms, Life Stage

...and more


IHS Markit

  • Polk Automotive In-Market and Owner Segments


  • Location-based Segments


  • Non-FCRA Financial Segments

How it works

Seed set

Seed Set
Consumer behaviors from industry-leading providers


Comscore’s best-in-class digital, mobile, TV & wifi panels

2nd largest contextual crawler

2nd largest
Contextual crawler


Patent-pending predictive audiences

Meet the Experts

Rachel Gantz
Rachel Gantz
General Manager, Activation

In her role as General Manager for Activation Solutions, Rachel oversees product, go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.

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Angela Rodriguez
Angela Rodriguez
Vice President, Activation

In her role as VP, Activation, Angela helps clients navigate the programmatic advertising ecosystem and answer critical business questions by leveraging insights from Comscore’s cross-platform data assets. Angela has spent over 13 years in the advertising industry and at Comscore.

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