Resources

Our latest insights and idea to help you improve your next campaign.
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Proximic Political Targeting Playbook

Political targeting capabilities to help you reach the right voters...
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2026 Proximic Back to School Audience Guide

The path to back-to-school success starts now. As shopping intent accelerates, Proximic’s AI-driven contextual and predictive audiences help brands plan...
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Retrospectiva Digital 2025: Definindo o rumo para 2026

Descubra as principais tendências que marcaram o cenário digital no Brasil em 2025 e obtenha insights essenciais para antecipar os movimentos que definirão...
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2025 Year in Review: Setting the Stage for 2026 – India Edition

Access the “2025 Year in Review: Setting the Stage for 2026 – India Edition”. An analysis focused on cross-platform audiences, AI’s growing role in digital...
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2026 Summer Guide

Summer buying signals are emerging––now is the time to win the season. Proximic’s AI-driven contextual and predictive audiences identify where intent is...
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2025 Year in Review: Setting the Stage for 2026 – UK Edition

Access the 2025 Year in Review: Setting the Stage for 2026 – UK Edition". The report explores cross-platform audiences, AI’s growing role in digital strategies,...
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Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences

Comscore and Yahoo DSP announced a first-to-market partnership to enhance political advertising effectiveness across Connected TV (CTV) with the launch...
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2026 Proximic Championship Playbook

Reaching sports audiences during peak tentpoles with accuracy and cost efficiencies is a challenge. Campaigns activated with Proximic audiences have driven...
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Comscore 2026 State of Programmatic Report: CTV and Audio expected to drive growth with cross-channel performance measurement critical to smarter allocation...

Proximic by Comscore today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their programmatic...
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2026 State of Programmatic

Explore the key trends shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic report. This exclusive report dives...