Resources

Our latest insights and idea to help you improve your next campaign.
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Currency for How Media Actually Works Today

The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency....
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Fall Audience Guide

Spice up your campaigns this season with our Fall Audience Guide.
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Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success

Comscore Digital Data Helps Advertisers Optimize Hispanic Audience Campaigns
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Summer Audience Guide

Bring the summer energy to your campaigns with our Summer Audience Guide.
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ID-Free Impressions are the New Normal

Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
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Proximic by Comscore Releases 2025 State of Programmatic Report

Proximic by Comscore, a division of Comscore Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for programmatic activation,...
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Spring Audience Guide

Keep your seasonal campaigns in full bloom with our Spring Audience Guide.
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2025 State of Programmatic Report

Explore the key insights shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic Report.
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Comscore Appoints New Chief Marketing Officer

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of Jackelyn Keller as its Chief...
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New Year's Audience Guide

Our New Year's audience guide is the key to helping your brand reach motivated audiences in 2025.