Resources

Our latest insights and idea to help you improve your next campaign.
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2027 New Year's Guide

The New Year brings a surge in consumer activity, from planning celebrations and winter travel to pursuing health, wellness, and self-improvement goals....
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Comscore Announces ROI Strategy to Transform the Business

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the launch of its ROI...
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2026 Flu Season Guide

Flu season is approaching, and consumers are actively researching symptoms, treatments, wellness solutions, and household essentials. Proximic’s AI-driven...
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Audio, Activated: Expanding the Intelligence Layer for Omnichannel Advertising

Explore how Proximic by Comscore’s transcript-level intelligence is helping make premium audio easier to plan, activate, and measure within omnichannel...
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Audio at Parity: Comscore Launches Transcript-Level Targeting and...

Comscore today announced integrations across leading streaming and...
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Proximic Holiday Gaming and Entertainment One-Sheet

Explore the gaming, entertainment, and AI Prompt Intent audiences...
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Predictive Audiences and Contextual Targeting: Understanding What Drives Performance Today

An exploration of how contextual targeting and Predictive Audiences combine content relevance with behavioral intelligence to help advertisers expand reach,...
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Proximic Holiday AI One-Sheet

This Proximic Holiday AI One-Sheet demonstrates how Proximic by Comscore...
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2026 Holiday Shopping Guide

Holiday planning starts earlier every year, and consumers are already researching gifts, planning travel, prepping for parties, and engaging with seasonal...
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Comscore Announces Partnership with Amazon DSP to Expand Content Addressability to Drive Campaign Performance

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a strategic integration making Proximic by Comscore...