Resources

Our latest insights and idea to help you improve your next campaign.
-

Proximic Holiday Gaming and Entertainment One-Sheet

Explore the gaming, entertainment, and AI Prompt Intent audiences...
-

Predictive Audiences and Contextual Targeting: Understanding What Drives Performance Today

An exploration of how contextual targeting and Predictive Audiences combine content relevance with behavioral intelligence to help advertisers expand reach,...
-

Proximic Holiday AI One-Sheet

This Proximic Holiday AI One-Sheet demonstrates how Proximic by Comscore...
-

2026 Holiday Shopping Guide

Holiday planning starts earlier every year, and consumers are already researching gifts, planning travel, prepping for parties, and engaging with seasonal...
-

Comscore Announces Partnership with Amazon DSP to Expand Content Addressability to Drive Campaign Performance

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a strategic integration making Proximic by Comscore...
-

2026 Fall & Halloween Guide

Summer may be kicking off, but Fall planning is already underway. Outdoor activities and Halloween shopping are in motion, and now is the time to win the...
-

2026 Football Kickoff Guide

As football season anticipation builds, early engagement signals are already taking shape––brands that act now gain the advantage. Proximic’s AI-driven...
-

Proximic Political Targeting Playbook

Political targeting capabilities to help you reach the right voters...
-

2026 Proximic Back to School Audience Guide

The path to back-to-school success starts now. As shopping intent accelerates, Proximic’s AI-driven contextual and predictive audiences help brands plan...
-

Retrospectiva Digital 2025: Definindo o rumo para 2026

Descubra as principais tendências que marcaram o cenário digital no Brasil em 2025 e obtenha insights essenciais para antecipar os movimentos que definirão...