Resources

Our latest insights and idea to help you improve your next campaign.
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2025 Luxury Segment Guide

Whether you need ready-to-activate audiences or quick-turn customs, Proximic by Comscore helps you reach the impactful luxury audiences all year long.
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2025 Sports Fanatics Guide

Whether you need ready-to-activate audiences or quick-turn customs, Proximic by Comscore helps you reach the impactful sports audiences during peak sports...
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Comscore Debuts AI-Powered Data Partner Network to Transform Audience...

Comscore, a global leader in measuring and analyzing consumer behaviors,...
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2025 Holiday Audience Guide

Sleigh Your Campaigns with Our 2025 Holiday Segment Guide
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Comscore and Adelaide Expand Access to High-Quality, Attention-Optimized...

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing...
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Currency for How Media Actually Works Today

The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency....
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Fall Audience Guide

Spice up your campaigns this season with our Fall Audience Guide.
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Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success

Comscore Digital Data Helps Advertisers Optimize Hispanic Audience Campaigns
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Summer Audience Guide

Bring the summer energy to your campaigns with our Summer Audience Guide.
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ID-Free Impressions are the New Normal

Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.