2023 State of Streaming
Comscore’s industry-leading contextual AI crawler and proprietary technology classifies all content in your media plan at unparalleled granularity. Comscore ensures scale across CTV, video, mobile, and podcasts. This results in greater accuracy compared to other offerings.
While brand safety and contextual targeting solutions may all seem alike, it’s important to note that there are substantial differences in underlying technology. Comscore’s Brand Safety, Brand Suitability and Misinformation categories ensure advertisers have the tools to determine the right surrounding content for their advertising based on nuanced risk thresholds.
The standard for cookie-free audience targeting at scale. Comscore Predictive Audiences and cookie-free demographics enable advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals. These audiences have been proven to be a more cost-effective approach to driving campaign performance.
Access our Activation Segment Manager to create privacy friendly custom targets comprised of cookie-free audiences, keyword avoidance and targeting, brand suitability, contextual relevance and more to be activated in your DSP.
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Search for your target audiences below, select the deals, your DSP and click the “Activate Now” button. The Comscore team will make the PMPs available on your DSP of choice including Adobe, Amobee, Basis, DV360, MediaMath, The Trade Desk, TTD, Yahoo and DV360. If you do not see your DSP or the segments you need, please contact us.
Eightbar used Comscore’s privacy-forward contextual audiences to help leading technology brand, IBM, achieve the most efficient Cost-Per-Engaged-Visit (CPEV).
In her role as Managing Director, Proximic by Comscore, Rachel oversees product, go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.
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In her role as VP, Activation, Angela helps clients navigate the programmatic advertising ecosystem and answer critical business questions by leveraging insights from Comscore’s cross-platform data assets. Angela has spent over 13 years in the advertising industry and at Comscore.