- 2017年8月22日

Is LATAM Leading the Way for the Ride Sharing Economy?

Ben Martin
Director, International Marketing Insights

Despite US origins, Uber has achieved greater reach among mobile users in two Latin American countries than in the US. In this post we examine Uber’s global footprint, and highlight the impact of selected competitors in other regions.

Uber % Reach among Mobile Users (with selected competitors)

Snapchat reach
  • The US does not lead the way in terms of Uber’s reach, although it forms a front-running group, along with Brazil and Mexico, in which more than 1 in 10 mobile users accessed the service in June 2017. The presence of a noteworthy local competitor (Lyft) contributes to the US market not ranking atop this list for Uber.
  • India and Indonesia are large, competitive markets, with Uber achieving its 4th and 5th largest reach figures, despite the presence of competitors that reach a similar or larger percentage of the mobile population.
  • Growth challenges vary between geographies, with large local competitors in places like Malaysia and India, and lower overall adoption of the sector in mainland Europe, often due to strong or competitive traditional taxi infrastructure.

We will revisit this category later in the year to understand how competition drives broader market adoption.


查看更多

Apps 跨屏 SnapChat

媒体评估

了解受众及其电视、数字以及跨平台媒体消费。
更多详情

加入我们的邮件列表

Sign up today to have Comscore News, Insights and Events sent straight to your inbox!

注册 获取我们的移动应用