- 2020年3月27日

OTT Streaming on Connected TVs and Boxes/Sticks Increases during Coronavirus Pandemic

Autum Molay
Autum Molay
Director, Product Marketing
Ryan Williams
Ryan Williams
Sr. Director, Client Insights

As you may have seen in some of our other analyses over the past several weeks, as more Americans are staying home amid the pandemic, Comscore is seeing notable shifts in consumption of TV/video and digital content across platforms.

In looking at OTT streaming behavior thus far in March 2020, we see year-over-year growth in both the number of OTT households and time spent with OTT content on both connected TVs and streaming boxes or sticks.

Coronavirus - Growth in Connected TV and streaming boxes/sticks March 15

Streaming boxes and sticks make up 56% of to-date OTT streaming hours in March and connected TVs account for 32%.

When comparing the four most recent days of available data, this growth is even more pronounced vs. the same days in 2019.

Coronavirus - Growth in Connected TV and streaming boxes/sticks

At the app level, the “big four” streaming services still account for the majority of total OTT hours viewed on both connected TVs and via streaming boxes/sticks with Netflix leading both categories for March to-date.

Coronavirus - Share of OTT hours by Service

 

Coronavirus - Streaming boxes share of OTT hours by Service

Want to learn more about OTT streaming consumption and trends?  Contact us to learn more.

Coronavirus Insights

了解更多我们后续对于媒体使用趋势变动,与其对广告及媒体产业造成的相关影响观察,请造访 comscore.com/chi/Insights/Coronavirus.

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