OTT Streaming on Connected TVs and Boxes/Sticks Increases during Coronavirus Pandemic
As you may have seen in some of our other analyses over the past several weeks, as more Americans are staying home amid the pandemic, Comscore is seeing notable shifts in consumption of TV/video and digital content across platforms.
In looking at OTT streaming behavior thus far in March 2020, we see year-over-year growth in both the number of OTT households and time spent with OTT content on both connected TVs and streaming boxes or sticks.
Streaming boxes and sticks make up 56% of to-date OTT streaming hours in March and connected TVs account for 32%.
When comparing the four most recent days of available data, this growth is even more pronounced vs. the same days in 2019.
At the app level, the “big four” streaming services still account for the majority of total OTT hours viewed on both connected TVs and via streaming boxes/sticks with Netflix leading both categories for March to-date.
Want to learn more about OTT streaming consumption and trends? Contact us to learn more.