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5 Years Later: A Look Back at the Rise of the iPhone

Today marks the 5 year anniversary of the first iPhone release, an important milestone not only for Apple but for the entire mobile industry. This revolutionary device set the stage for explosive grow...

It’s Time to Change the Discussion on Measuring Facebook Effectiveness

Comscore is preparing to publish new findings about the effectiveness of paid and earned media exposure on Facebook next week at the ARF Audience Measurement 7.0 conference in New York, along with our...