Do Upfronts work, i.e. is this really the most effective way to ad buy? What is the relationship between content and ad revenue? In this engaging salon setting, Comscore will examine the continued shifts in the media landscape and ad buying and ponder what the future holds for TV’s big event.
Do Upfronts work, i.e. is this really the most effective way to ad buy? What is the relationship between content and ad revenue? In this engaging salon setting, Comscore will examine the continued shifts in the media landscape and ad buying and ponder what the future holds for TV’s big event.