This year at Streaming Media West 2019, you’ll hear the innovative approaches that the world’s leading organizations are deploying in live streaming, OTT, enterprise and educational video, encoding and transcoding, next-gen TV, VR video, video production, content delivery, video marketing, content monetization, and much more. Whether you are an executive or manager interested in new business strategies and trends or a production, IT, or engineering professional from the technical side, you’ll find all of your bases covered.
Study after study shows increased viewing for all OTT services on the TV screen, and not just SVOD services. In fact, ad-supported services are growing in number, leading to an increase in connected TV ad inventory. If you’re an ad buyer, how do you take advantage of this growing source of addressable ad inventory? If you’re a provider with inventory, how do you connect with the buyers? What are the issues with connected TV advertising, and how are they being addressed? Join this panel representing both the supply and demand sides, as well as content services and platforms, for answers.
From the beginning of the online video revolution, personalized video has been one of our loftiest and hardest-to-achieve goals. This session examines the state of addressable television for both content distributors and advertisers today, as well as what we can expect in the near future and what sort of privacy and data collection issues pose challenges to truly personalized video delivery.