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2022年8月31日
- 该活动已结束 -
The OTT.X Fall Summit is for companies engaged in distribution of entertainment content to the consumer through TVOD, SVOD, AVOD & FAST. Leaders of OTT channels and networks, digital retailers, MVPDs, platforms, content providers, and service and technology providers will gather for both a buyer-seller market and an exchange of knowledge and thought leadership. Activities will include two days of conference programming and workshops/breakouts, exhibitor booths and tabletops, one-on-one pre-scheduled business meetings, networking breakfasts, lunches and Industry Cocktail Parties.
Streaming's Agile Approach to Win Over Customers
8月31日 : 17:15 - 18:05 PT
James Muldrow
Vice President, Product ManagementComscore
From original vs. syndicated content lineups to more affordable price points to ad-supported vs. non-ad-supported models, streaming services are experimenting with new approaches to win over customers while remaining profitable. This session will provide a comprehensive overview of how streaming models are changing, what’s driving this shift, and the role social media has in winning over customers in this new media landscape.
From original vs. syndicated content lineups to more affordable price points to ad-supported vs. non-ad-supported models, streaming services are experimenting with new approaches to win over customers while remaining profitable. This session will provide a comprehensive overview of how streaming models are changing, what’s driving this shift, and the role social media has in winning over customers in this new media landscape.