The IAB and the MRC are working on a document with the working title, IAB Audience Reach Measurement Guidelines. The arduous work of crafting and wordsmithing is going on under the auspices of the IAB...
I joined Comscore as Chief Research officer on May 30, but this is my first post to the Comscore blog. I’ve spent a lot of time these past three months meeting with clients and working with industry g...