Hi, my name is James Lamberti, SVP Search and Media at Comscore. I’m heavily involved in our search work and often partner with clients and the industry to dive deeper into the role and value of searc...
Last month in the Wall Street Journal, I read an article by Carl Bialik, aka “The Numbers Guy,” in which he mentioned the use of retailers’ UPC sales scanner data in the consumer packaged goods indust...