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Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...

IAB Europe Research Awards Winner Webinar: Comscore and News UK

The 2016 IAB Research Awards recognized and celebrated the research projects and the contribution they have made to the development of the digital advertising industry. Learn how Comscore partnered wi...

Russia: News Websites Making Headlines for Mobile Consumption

Targeting Casino-Goers

Multi-Platform Measurement in Colombia

Comscore, a leader in measuring the digital world, announced the official launch of MMX Multi-Platform® in Colombia, to know who, where and what people consume online regardless of the device they use...

Impressions vs. Eyeballs: What Are You Really Buying?

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

The State of Mobile News Audiences in 3 Charts

Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser...

Comscore Releases Japan Desktop Online Video Rankings for April 2016

Real Estate Trends Online

Dutch Spend Half of Desktop Time Watching Videos

Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Video serves a Social Media ace for Roland-Garros content