2020年6月16日

Buying the Dip or Weathering the Storm? Brokerage Shopping During the COVID 19 Pandemic

John Ferguson
John Ferguson
Lead Analyst, Client Insights

Volatility and uncertainty have always been a factor for prospective investors, but with the COVID-19 pandemic, record unemployment, and multiple stock market “circuit breakers” tripping in Q1’20, now is one of the most interesting times in history to analyze online consumer behavior in the brokerage and investments space.

How did online consumer behavior change in Q1’20, specifically in the brokerage and investments space? Were consumers “buying the dip” or “weathering the storm”? This whitepaper examines insights from recent online consumer behavioral changes to help brands and advertisers adapt to the needs of a shifting customer base.

Key questions answered in this whitepaper include:

  • How did online consumer behavior change in Q1’20, specifically in the brokerage and investments space? Were consumers “buying the dip” or “weathering the storm”?
  • Which referral sources were impacted during the change in behavior? Did specific channel usage shift as online activity changed?
  • Were changes in consumer engagement consistent across platforms? Did mobile activity trend differently than desktop?
  • How might brands adapt to the needs of a shifting customer base?
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了解更多我们后续对于媒体使用趋势变动,与其对广告及媒体产业造成的相关影响观察,请造访 comscore.com/chi/Insights/Coronavirus.

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