Volatility and uncertainty have always been a factor for prospective investors, but with the COVID-19 pandemic, record unemployment, and multiple stock market “circuit breakers” tripping in Q1’20, now is one of the most interesting times in history to analyze online consumer behavior in the brokerage and investments space.
How did online consumer behavior change in Q1’20, specifically in the brokerage and investments space? Were consumers “buying the dip” or “weathering the storm”? This whitepaper examines insights from recent online consumer behavioral changes to help brands and advertisers adapt to the needs of a shifting customer base.
Key questions answered in this whitepaper include:
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