Who would have thought, a few weeks ago, that Randy Rothenberg, President & CEO of the IAB, would refer to Comscore and Netratings as “the heroes of the interactive marketing and media ecosystem”?...
In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cogno...