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Local TV Shines As Viewers Seek Pandemic News

TV Needs an Impression-Based Currency for Pay-Per-Performance

OTT Shows Key Strength in Impression-Based Targeting

Kate Diehl, director of media buying at Pinnacle Advertising sat down with Beet.TV to talk about the growth of OTT services and the importance of taking an impression-based approach to targeting audie...

TV Must Embrace Digital-Style Buying

We’re Breaking Silos for Audience-Based Buying

TV Ads Move Toward Cross-Platform Delivery

Travis Scoles, senior vice president of product management, addressable advertising at Vantage at ViacomCBS, discusses television advertising in an interview with Beet TV's Robert Williams.

Local TV Buys Gain From Digital Insights

How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen

‘TV Will Never Be the Same’ After Addressability

The Convergence of Linear & OTT Measurement

How To Solve Identity & Safeguard Privacy

The Renaissance of Cross-Platform Local Advertising

Ushering in the Next Generation of TV

Employee Spotlight: Comscore's Tershone Phillips on Diversity in the Media...

Comscore and LiveRamp Partner For Reliable TV Information

The role of the research sector in supporting the European Union’s privacy-...

Communication and Brand Strategy in A Crisis

Measurement and Analytics Role in Driving Strategy in Turbulent Times