With best-in-class validation technology, Comscore Viewability provides you real-time performance data so you can optimize campaign viewability in-flight to achieve greater advertising success. It also enables you to use clean, trusted delivery data in your effectiveness analyses to capture the undiluted impact of your advertising strategies.
Trusted Viewability Technology
Reflects Invalid Traffic Removal
- Optimize campaigns in-flight with real-time delivery data to ensure ads have the opportunity to be seen.
- Improve accuracy of ROI calculations by integrating clean, trusted viewable impression data into Marketing Mix Models.
- Shift campaign dollars to top-performing publishers for your campaigns.
- Prove the efficacy of strategic decisions to improve viewability performance, and ultimately lower eCPMs, over time.
- Demonstrate greater ROI by basing effectiveness calculations on a viewable impression baseline.
- Reallocate media budget to high-performing publishers to achieve cost savings for clients.
- Capitalize on monetization opportunities by charging premiums for high-quality, viewable inventory.
- Hit client viewability thresholds by optimizing campaign performance in-flight.
- Benchmark and improve inventory performance over time leveraging historical viewability data across your sites.