With Shareablee, Comscore aims to provide website metrics alongside social data, including competitive insights and social benchmarking. This will enable unparalleled capabilities for marketers, media publishers, and agencies to connect social media activity to audience engagement, program discovery, tune-in, and shopping.
Integrated Digital and Social Strategies
Social media platforms and influencers are likely to remain an essential part of a brand's media buying and selling strategy. With combined insights from Comscore, social media strategists, marketers, and analysts can better understand their engaged social audience, increase website traffic, and complement social listening and publishing tools with engagement insights.
Future Cross Media Innovation
Shareablee complements Comscore's industry leading TV, CTV, Movie and Digital measurement solutions - paving the way for new avenues of reporting enhancements such as incremental social reach in Comscore MMX® Multi-Platform and enhanced demographic profiling in social products leveraging Comscore panels.