Unique Audience Reach allows marketers to measure which platforms or publishers are delivering unduplicated campaign reach to key extended demographics past age and gender, including HHI, race, ethnicity, and presence of children. Are you ready to learn what CCR can do for your cross-platform ad campaigns?
A global alcohol brand leverages CCR to identify which English-language publisher partners are effectively reaching Hispanic audiences of a legal drinking age.
Implement CCR using Comscore’s easy-to-append digital tag to capture valuable campaign delivery metrics across both standard age and gender and extended demographic audiences.
Measure the complete campaign flight to strategically analyze deduplicated Reach, Frequency, and Unique Audience at a partner level.
Optimize audience targeting strategies and publisher impression volumes to efficiently re-allocate partner spend.
Platform and publisher specific reporting allowed the client to understand Reach, Unique Audience, and Incremental Reach to Linear TV within each market, providing actionable insights into how to best re-allocate campaign spend and update targeting for optimal ROI and emphasizing the effectiveness of targeting capabilities in compliment to linear TV.