Understanding today’s advanced Canadian audience with Plan Metrix
- This event has passed -
How can advertisers, agencies and publishers better understand Canadian audiences beyond the basic age and gender demographics? Take a peek at the depth and breadth of insights that Comscore Plan Metrix Multi-Platform, recently launched in Canada, offers marketers by matching consumers’ desktop and mobile behaviour with detailed information about their interests, attitudes and behaviour.
Understanding today’s advanced Canadian audience with Plan Metrix4月25日 : 14:00 - 15:00
Join the webinar on Thursday, April 25 at 2:00 p.m. – 3:00 p.m. EST to hear from Bryan Segal, senior vice president, commercial, Comscore and Tosha Kirk, vice president, client insights, Vividata as they show you a holistic look at today’s Canadian consumer in major categories such as automotive, CPG, finance, retail and travel.
Register for the webinar to learn how you can:
- Generate stronger media plans, identify advanced audience segments, and reach consumers across different platforms
- Achieve better ROI by creating segments based on nearly 20,000 attributes
- Demonstrate the value of your property’s audiences and create competitive comparisons through a deep understanding of your audience’s total media consumption, attitudes and interests