- 2021年9月14日

2021 State of OTT: Discover How OTT Has Changed the Media Consumption Landscape

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In the last year, we’ve seen an acceleration of OTT consumption, with 82 million households now streaming an average of 100 hours of content in a month.

In response, streaming service providers, media producers and networks have been experimenting with ad-supported and non-ad supported plans, direct to streaming releases, and investment in original content in a bid to engage subscribers and win over the growing OTT viewer base. How have trends in OTT consumption changed as a result?

Register for Comscore’s 2021 State of OTT webinar to understand consumption trends and get the latest scoop on the size of the OTT market for different streaming services.

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2021 State of OTT: Discover How OTT Has Changed the Media Consumption Landscape

9月14日 : 14:00 - 15:00 ET
James Muldrow
James Muldrow
Vice President, Product Management
Comscore
Tara Gotch
Tara Gotch
Executive Vice President, Commercial
Comscore

Key topics covered in this webinar include:

  • The impact COVID-19 has had on year-over-year streaming behavior
  • A profile of the consumption and demographics of top OTT, vMVPD, and network-focused streaming services
  • An analysis of how ad-supported services compare to non-ad supported services
  • A view of OTT consumption in the context of other platforms, such as live TV, DVR, VOD and digital

To learn more about Comscore’s OTT measurement, click here.