Over the past several years, Comscore’s Brian Pugh has been outspoken about the problem of non-human traffic (NHT) in online advertising, describing the nature and scope of the threats and outlining t...
Based on Comscore's extensive global research in the digital advertising space, Henning Dittmer, Comscore's EMEA Vertical Sales Lead, addressed 6 Key Lessons Learned as well as the current state of th...