L’arrivée de nouvelles technologies digitales a certes fortement impacté la publicité en ligne sans pour autant changer son objectif : stimuler des émotions, sentiments et perceptions positives qui au...
Channel 4, ITV and YouTube largely attracted the ABC1 demographic, accounting for at least 59 percent of online video viewers across the three sites during July 2011, in the UK. Channel 4 had the lar...