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Advertising to Gen Z

What are the most visited social media platforms among Gen Z?

Fast facts 2023 Indian Premier League

How did content surrounding the 2023 Indian Premier League (IPL) perform on social media? Which brands engaged the most? And what content hit a six across the different social platforms? Find out belo...

Indy 500 Drives Ratings in Indianapolis, IN

Relevance is the new Reach: Comscore Interact London 2023 Summit

The rise of short form video in the UK

The uptake of short form video format on social networks has been breathtaking

Local Market Preview: Indianapolis, IN

Local News Engages Audiences in Savannah, GA

Fast Facts 2023 Eurovision Song Contest

State of Digital UK 2023

Kentucky Derby Takeover in Louisville, KY

Audience X Science 2023

Local Market Preview: Louisville, KY

As worlds collide: impact and effectiveness in advertising to Gen Z

Coronation of King Charles III

NHL Playoffs Drive Viewing in the Denver-Aurora, CO Market

MET Gala 2023: The Top Trending Celebrities, Publishers, and More on Social

NBA Playoffs & Local News Drive 2.7% Viewing Increase in Houston, TX

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© 2025 Comscore, Inc.

  • Privacy Policy
  • Terms of Service
  • Consumer Health Data Privacy Notice
  • Do not sell my personal information
  • お問い合わせ