- 2015年11月23日
The value of trust in programmatic
Programmatic trading has brought with it extraordinary developments in targeting relevant users and efficiencies in work flow. However, these enormous advantages have brought with them a wholesale reduction in transparency of where advertising is actually being served.
In this session, Duncan Trigg VP International at Comscore, talks about how to identify the inventory in the programmatic ecosystem that are actually powering the campaign efficiencies, what to look out for, and how optimising towards this verified inventory can not only dramatically enhance the relevance of attribution, but provide a deep level of understanding for ongoing optimisation.