Social media is one of the top categories accessed by digital audiences worldwide, ranking higher than other popular categories such as news, entertainment and retail. In December 2019, APAC had most of the global social media unique visitors, representing 64% of the global audience.
In this report, we analyse the social media landscape in APAC and share some key insights from around the region.
Key topics covered in the report include:
In our follow-up report, we explore in greater detail the social media landscape in various mobile-first markets, such as India and Indonesia, as well as other markets in the region, like Malaysia.
To learn more about this report and how Comscore can help you make business decisions with confidence, click here.
Comscore MMX® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.