The State of Social Media
As marketers and business leaders continue to embrace social media and use it to drive growth, it is crucial to understand the overall landscape and what matters most to the changing consumer.
Social media data not only helps to inform and build that strategy, but also sheds insight into consumer behavior both online and offline.
Insights included in this report
- Overall shifts and trends in social media content
- Which industries drove the most growth
- The top 100 brands on social media
- The top branded content advertisers and publishers
- The top brands in several key industries
- Top content of the year and what made it successful