How Comscore, Dish & Sling Innovate in Addressable Ad Measurement
EVP Cathy Hetzel discusses how Comscore has expanded its partnership with Dish and Sling TV to offer the industry’s first cross-platform addressable advertising measurement. さらに表示する
Optimize audience and voter reach this year with granular, Congressional District level video consumption insights, powered by Comscore’s cross-platform dataset at-scale.
Advertising is about the consumer journey and how to move products off shelves. Successful campaigns are designed around raising upper funnel awareness and driving lower funnel response, meaning adver...