How Comscore, Dish & Sling Innovate in Addressable Ad Measurement
EVP Cathy Hetzel discusses how Comscore has expanded its partnership with Dish and Sling TV to offer the industry’s first cross-platform addressable advertising measurement. さらに表示する
To drive efficient incremental reach, Hawthorne Advertising needed a way to validate CTV performance with the same rigor as linear. Comscore’s partnership with The Trade Desk provided the solution, co...