- 2016年11月15日

Ad Week 2016: How do you evaluate quality delivery?

How do we ensure that the data that goes into marketing models is actually valid data?  How important is viewability? Has this focus on viewability distracted marketers from understanding a campaign’s true ROI? Hear from agency and advertiser experts on how to evaluate data.

Aaron Fetters SVP, Comscore
Blaise D'Sylva VP, Media, Dr. Pepper Snapple Group
Lyle Schwartz Managing Partner, GroupM
Jon Suarez-Davis Chief Marketing and Strategy Officer, Krux
Julie Fleischer Managing Director, Retail, OMD
Charlie Chappell Sr. Director, Global Integrated Media, The Hershey Company

More Videos from the Let’s Talk Advertising Effectiveness Series

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What are the metrics that matter?

    Activation

    精密なデータを有効なターゲットへオーディエンスとコンテンツを活用
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    Viewability

    広告の目的は、インパクトを与えることです。広告を見てもらうことはとても重要ですが、ビューアビリティは効果を計測するものではなく、最低限の指標です。コムスコアは、お客さまが重要な指標のみに集中して取り組めるよう、無料のビューアビリティ計測ツールを提供します。
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