- 15 de noviembre, 2016

Ad Week 2016: How do you evaluate quality delivery?

How do we ensure that the data that goes into marketing models is actually valid data?  How important is viewability? Has this focus on viewability distracted marketers from understanding a campaign’s true ROI? Hear from agency and advertiser experts on how to evaluate data.

More Videos from the Let’s Talk Advertising Effectiveness Series

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What’s needed to make data truly actionable?
What are the metrics that matter?

    Activation

    Utilice en pre-bid la información de cada página para facilitar el targeting de contenido y mejorar el retorno de la inversión.
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    Viewability

    El objetivo de la publicidad es, y siempre ha sido, generar un impacto. Si bien es de gran importancia que un anuncio sea visto, la visibilidad en sí misma no es un indicador...
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