Unlock Cross-Platform Insights at the Local Level

Campaign Ratings
Measure your campaigns in-flight for maximum impact in specific geographic markets, achieving a level of campaign performance that was previously unattainable.
The release of CCR Local marks the first time deduplicated incremental reach metrics will be available for digital and streaming campaign optimization based on linear TV viewership at the market level including programmatic environments.
詳細

Understand Shared-Screen Audiences at a Person-Level

Transform your campaign analytics with personified local market reporting, offering person-level insights across PC, Mobile, CTV, and linear. With a single tag, CCR provides one reach number, de-duplicating audiences across all screens and allowing you to measure ROI at a platform and partner level by understanding the incremental reach and audience that was not exposed on linear.

Understand Shared-Screen Audiences  at a Person-Level

Unprecedented Granularity at Scale

Traditional ratings have left gaps in measurement, particularly when it comes to household viewing and co-viewing. Elevate your marketing efforts with personified local-level campaign insights powered by the strongest linear footprint and best local coverage available, covering 1 in 3 U.S. TV Households and more than 99% of all U.S. ZIP codes.

Unprecedented Granularity at Scale

Optimize Campaigns In-Flight

Daily reporting provides advertisers with valuable insights into which campaign strategies are working and where spend should be re-allocated based on over/under delivery. Understanding where audiences were exposed to a single platform versus multiple platforms allows clients to optimize platform-specific campaign strategies and identify which partners provide the most value

Optimize Campaigns In-Flight
Top Media Markets for Campaign Measurement

1. New York, NY

2. Los Angeles, CA

3. Chicago, IL

4. Philadelphia, PA

5. Dallas-Ft. Worth, TX

6. Boston, MA

7. Washington, DC

8. San Fran-San Jose, CA

9. Atlanta, GA

10. Houston, TX

11. Tampa-St. Pete, FL

12. Detroit, MI

13. Phoenix, AZ

14. Minneapolis-St. Paul, MN

15. Seattle, WA

16. Denver - Aurora, CO

17. Miami, FL

18. Orlando, FL

19. Cleveland, OH

20. Sacramento, CA

21. Charlotte, NC

22. St. Louis, MO

23. Raleigh-Durham, NC

24. Pittsburgh, PA

25. Portland, OR

26. Baltimore, MD

27. Indianapolis, IN

28. Nashville, TN

29. Hartford-New Haven, CT

30. Kansas City, MO

31. Milwaukee, WI

32. San Diego, CA

33. Salt Lake City, UT

34. Columbus, OH

35. W. Palm Beach, FL

36. Cincinnati, OH

37. Greenville-Spartanburg-Ashville, SC-NC

38. San Antonio, TX

39. Austin, TX

40. Harrisburg-Lancaster, PA

41. Las Vegas, NV

42. Grand Rapids-Kalamazoo, MI

43. Norfolk-Virginia Beach, VA

44. Jacksonville, FL

45. GSO-Winston-Salem, NC

46. Oklahoma City, OK

47. Birmingham, AL

48. Louisville, KY

49. Buffalo, NY

50. Ft. Myers-Cape Coral, FL

51. Memphis, TN

52. Providence, RI

53. New Orleans, LA

54. Albuquerque, NM

55. Richmond, VA

56. Albany-Schenectady, NY

57. Wiles Barre-Scranton, PA

58. Knoxville, TN

59. Mobile-Pensacola, AL-FL

60. Fresno, CA

61. Dayton, OH

62. Tulsa, OK

63. Green Bay-Appleton, WI

64. Little Rock, AR

65. Lexington, KY

66. Honolulu, HI

67. Rochester, NY

68. Flint-Saginaw, MI

69. Omaha, NE

70. Tucson, AZ

71. Des Moines, IA

72. Roanoke-Lynchburg, VA

73. Toledo, OH

74. Spokane

75. Madison, WI

76. Portland, ME

77. Wichita, KS

78. Huntsville, AL

79. Charleston-Huntington, WV

80. Springfield, MO

81. Columbia, SC

82. Syracuse, NY

83. Harlingen-Brownsville, TX

84. Chattanooga, TN

85. Charleston, SC

86. Colorado Springs, CO

87. Burlington-Plattsburgh, VT-NY

88. Myrtle Beach-Florence, SC

89. Springfield-Champaign, IL

90. Cedar Rapids, IA

91. South Bend-Elkhart, IN

92. Savannah, GA

93. Waco-Killeen, TX

94. Baton Rouge, LA

95. Shreveport, LA

96. Paducah-Cape Girardeau-Carbond, KY-MO-IL

97. Jackson, MS

98. Greenville-Jacksonville, NC

99. El Paso, TX

100. Johnson City-Kingsport, TN

Additional Markets
  • Youngstown, OH
  • Johnstown-Altoona-State College, PA
  • Traverse City-Sault Ste. Marie, MI
  • Reno, NV
  • Augusta-Aiken, GA-SC
  • Lansing, MI
  • Springfield, MA
  • Tallahassee-Thomasville, FL-GA
  • La Crosse-Eau Claire, WI
  • Wilmington, NC
  • Macon, GA
  • Columbus-Auburn, GA-AL
  • Wausau-Stevens Point, WI
  • Duluth, MN
  • Erie, PA
  • Wheeling, WV
  • Bluefield-Beckley, WV
  • Albany, GA
  • Missoula, MT
  • Billing, MT
  • Clarksburg-Fairmont, WV
  • Marquetto-Escanaba, MI
  • Lima, OH
  • Butte-Bozeman-Silver Bow, MT
  • Great Falls, MT
  • Zanesville, OH
  • Helena, MT
  • Alpena, MI
  • Glendive, MT
With more markets coming in 2024...

CCR Local is an expansion to our cross-platform campaign measurement solution that delivers a laser-precise view of performance across TV and digital down to a local market level.

Go from reporting...
+
28%
incremental Lift in reaching Females 18-49 on digital nationally
Go from reporting...
+
56%
incremental Lift in reaching Females 18-49 on digital Nashville, TN

Make Decisions With Confidence

Comscore Campaign Ratings simplifies the complex world of audience measurement, providing a single source of truth for understanding your audience while gaining control over your marketing budgets and elevating your advertising strategy beyond topline reach and frequency metrics.

We use the largest digital opt-in panel and census network to provide the most robust digital reporting in the marketplace, our footprint covers 99% of all U.S. Zip Codes. Passively-collected second-by-second deterministic set-top-box viewership data across 75M+ televisions sourced directly from our partnerships with MVPDs. Best-in-class device graph and massive scale of data assets.

We’ll confidently help you embrace the future of advertising sales with newfound opportunities. Contact us today.

Campaign Ratings Global

CCR Extended Demographics by Publisher

CCR validates delivery across all screens against audience cohorts beyond traditional demographics​.

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