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Building on Comscore’s popular “State of” webinar series we’re excited to announce our first annual State of Programmatic webinar!
As the programmatic landscape evolves before our eyes, Proximic by Comscore stopped to ask marketers where they stand with their programmatic efforts and what changes they're planning to make throughout 2023.
Join Proximic by Comscore's Angela Rodriguez and Jessica Trainor for a live webinar on May 23 at 2:00 PM ET for a first look into the surprising new industry trends that emerged from our research.
During our time together we’ll focus on the latest trends around adoption of various media types in programmatic plans, insights into how marketers are selecting data partners as well as what they’re doing (or not doing) to tackle signal loss and much more. We’ll conclude by sharing best practices and practical tips to stay ahead in the current programmatic environment.
The State of Programmatic
May 23 : 02:00 pm - 03:00 pm ET
Angela Rodriguez
Global Commercial LeaderProximic by Comscore
Jessica Trainor
Head of PartnershipsProximic by Comscore
Key insights will include:
- Which media formats are marketers using this year for programmatic? Have these changed since last year?
- Which factors matter most to marketers when selecting programmatic data partners and what is driving change?
- How many marketers are using cookie-free targeting tactics and how much spend are they allocating to them?
- Are marketers experiencing challenges from signal loss yet?