Stable and granular local television viewing insights

Comscore TV Local solutions provide television measurement that accurately represents local audiences’ unique viewing behaviors.

Powered by Comscore Advanced Audiences™, our local television solutions combine real-world TV viewership information with valuable, advanced household-level consumer and demographic behavior data, allowing buyers and sellers to access the metrics that matter and transact with confidence.

"Comscore has allowed us to step up our game and provide clients with a different outlook rather than just reach and frequency"
Cori Kohlmeier
President and Founder
Advantage Marketing

Having the ability to use a single dataset to plan and measure our media, and being able to understand the impact that leveraging M1 audiences has on our ability to drive additional value for Kroger at a local market level was a huge unlock for us as we break new ground in how local television is bought and measured
Karine McMaster
VP Director of Advanced Local Media
Dentsu

The shift to Comscore and impressions is an ongoing transition to a new currency. Any change, especially in media, can be difficult at first, but the industry is clearly headed towards impressions-based buying and audience measurement—instead of ratings.
Rich Thomas
VP & General Manager
All Media

"The beautiful thing about Comscore is the ratings are far more consistent – that’s one of the main things that we love and what we speak to all of our clients."
Katie Knorr
Broadcast Research Specialist
Knorr Marketing

Comscore provided us the peace of mind needed to confidently execute our media strategy for the Edwards campaign. The ability to create our campaign specific targets and identify efficient programs to reach our key voters —along with the reassurance that we were hitting in-target—was invaluable.
Jared Arsement
President
Arsement Media Group

Comscore allowed me to effectively target the specific demographic of these employers, looking at Blue Collar workers, age, and gender of viewers. I was able to show these clients that it’s more important to reach the people that count, rather than counting the people they can reach!
Megan Mance
Account Executive
WBRE-TV

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