comScore is committed to providing the market with transparency into the methods, methodologies, practices and techniques we use in our measurement. To do so, we continuously engage with third-party auditors around the world to prove the soundness of our measurement methods.
See below for many of our accreditations and certifications, as well as the status of our in-progress third-party reviews.
Media Rating Council
comScore Direct, Accredited for Census Page measurement and reporting, robotic filtration, multi-event traffic, estimated auto-refresh (2011). Accredited for Total and Filtered Unique Cookies (2014).
Media Metrix, Accredited for all metrics, including Pages, Unique Visitors, Duration and their derivatives (2016). Accredited for Sophisticated Invalid Traffic detection and filtration of desktop and mobile web traffic (2016).
vCE Validation, Accredited for Display Viewability, Brand Safety, In-Geo (US/Non-US), Invalid Traffic Detection (2012). (As of 2014, extended to reflect net reporting reflective of advanced non-human traffic filtration). Accredited for Total 2+ Population GRPs and Daily Unique Cookies (2013). Accreditation extended to Video Viewability (2015). Accredited for Sophisticated Invalid Traffic detection and filtration of desktop and mobile web traffic (2016).
vCE Audience 2.0, Accredited for Digital Campaign Age, Gender, Behavior-Based Ethnicity Demographics, and the resulting Reach, Frequency and GRPs (2016). Accredited for Sophisticated Invalid Traffic detection and filtration of desktop and mobile web traffic (2016).
vCE Mobile Viewability (Display/Video), Review in progress.
Trustworthy Accountability Group (TAG)
comScore is certified as a Validated Digital Advertising Assurance Provider (DAAP) through the TAG Anti-Piracy Program.
Audit Bureau of Circulations
comScore Direct, Design Effectiveness Review completed (2012). Certification audits received since (2013).
vCE Content Verification, Certified since (2013) (Brand Safety/Alerting and Blocking Functionality).
vCE Viewability, Certified for Display since (2014).
UK Online Measurement
MMX, Approved (2012).
MMX MP, Approved (2012).
Mobile Metrix, Development Endorsement.
Video Metrix, Approved (2012).
Audited Media Association of Australia
Digital Analytix, Chosen as the analytics platform of the AMAA audited website measurement service (2013).
Le Centre d’Étude des Supports de Publicité
MMX, Audit succesfully completed (2014).
vCE Validation, Review in progress.
vCE Audience 2.0, Review in progress.
Malaysian Digital Association
comScore appointed as the Official Internet Audience Measurement currency for Malaysia (2013).
Consejo de Investigación de Medios
In collaboration with the Media Rating Council
vCE Validation, Successfully audited for Display Viewability, Brand Safety, In-Geo, Invalid Traffic Detection (net reporting reflective of advanced non-human traffic filtration) and Daily Unique Cookies (2014).
vCE Validation Video Viewability, Audit in progress.
Enumeration Survey, Review now in progress (w/ COTAE).
comScore chosen for daily measurement of online video consumption as part of the national JIC for the Netherlands (2011).
Asociación para la Investigación de Medios de Comunicación
MMX, Audited regularly as part of an ongoing commitment to the JIC for Spain (2012). MMX Multiplatform audited (2014). Mobile Metrix audited (2015).
comScore Direct, Certified (2012).
Mediamätning i Skandinavien
comScore chosen for daily measurement of online video consumption as part of the national JIC for Sweden (2011).
For additional information on the status of our industry audits, please contact your comScore representative or email firstname.lastname@example.org