Insights

Key Insights from 2012
and What They Mean for
the Coming Year

Brave New Digital World

Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.

Turning Big Data into Mobile Subscriber Insights

Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base

Young Brits Have A Higher Recall of Mobile Advertising

Young Brits Have A Higher Recall of Mobile Advertising

21 May - OMMA Video NY

To GRP or Not to GRP: Getting the Metrics for Online Video Right Josh Chasin, Chief Research Officer, comScore, Inc.
Read More

22 May - Telecom Analytics at CTIA

Turning Big Data into Mobile Subscriber Insights Brian Jurutka, SVP, Subscriber Analytics, comScore, Inc.
Read More

22 May - State of Digital Q1 2013

In this webinar, comScore Senior Director Tiffany Walker shares highlights of digital consumption in the first quarter of 2013.
Read More


Presentation May. 17, 2013 | Share comScore presents Spanish Digital Market at OMExpo

Spain Digital Future in Focus - OMExpo 2013

2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices. Read more

By: Jaime Agulló Tags: Android, Apple, Audience Measurement, Demographics, ecommerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Online video, Retail, Smartphone, Social, Tablets, YouTube

Blog May. 16, 2013 | Share

comScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings

We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore’s, and we look forward to working with them to deliver the value of this technology to so many world class advertiser... Read more

By: Serge Matta Tags: Ad Validation, Advertising

Presentation May. 16, 2013 | Share

Driving Stronger ROI with Real Time Branding Insights Latin America

In this presentation Ivan Marchant, comScore Country Manager Mexico presents how comScore clients are using Brand Survey Lift™ Pulse, an in-flight branding effectiveness solution. Read more

Tags: Ad Impressions, Ad Validation, Advertising

Whitepaper May. 16, 2013 | Share

UK Digital Market Overview May 2013

44.6 million Britons surfed the web via their PC in March 2013 (+0.5% on February), almost 37 million internet users viewed video content online (+1.8% on February) and over 27 million users browsed on-network from mobiles Read more

By: Ayaan Mohamud Tags: Demographics, Mobile, Multi-Platform, Rankings, Top 10 Sites, Video

Datagem May. 16, 2013 | Share

Young Brits Have A Higher Recall of Mobile Advertising

Smartphone penetration in the UK has reached 67 percent and in the three month average ending March 2013, over 33.4 million Brits owned a smartphone. The growth of smartphone ownership provides advertisers with more opportunities to reach their target audience on the move. A comparison of multiple mobile ad formats shows that UK smartphone users aged... Read more

Press Release May. 15, 2013 | Share

comScore Releases April 2013 U.S. Search Engine Rankings

comScore today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 66.5 percent of search queries conducted. Read more

By: Kate Dreyer Tags: AOL, Bing, Google, Rankings, Search, Yahoo

Presentation May. 15, 2013 | Share

Key Market and Consumer Trends Impacting Telcos

Gregor Smith presents the Mobile Device landscape, including an overview of Mobile Consumption Trends, App Trends and other Digital and Mobile Trends in the European top 5 markets. Key takeaways and questions such as how big is the growth of mobile video in Europe will be answered. Read more

Tags: Connected Devices, Mobile, Smartphone

Presentation May. 15, 2013 | Share Making Measurement Make Sense

Making Measurement Make Sense

In collaboration with IAB Russia & IAB Global, Owen presents an overview of comScore’s advertising validation Charter Studies from across the globe. This session introduces the services we provide to ensure the 3MS initiative is carried through to ensure the viewable impression is the metric of choice when measuring campaign delivery. Read more

Tags: Ad Impressions, Ad Validation

Presentation May. 15, 2013 | Share Data Management Big Data

Data Management: Big Data

Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. Read more

Tags: Big Data

Presentation May. 14, 2013 | Share State of the U.S. Online Retail Economy

State of the U.S. Online Retail Economy Q1 2013

In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman present key retail trends in the first quarter of 2013. Read more

By: Andrew Lipsman, Gian Fulgoni Tags: Advertising, Amazon, Audience Measurement, ecommerce, Engagement, Mobile, Multi-Platform, Retail, Shopping, Smartphone, Tablets

Filter by: