Insights


Search and Filter

Presentation Aug. 31, 2016 | Share

comScore's Video Tag is Being Replaced in Latin America

comScores Video Tag is Being Replaced

Online video industry is constantly evolving, so it also requires increasingly advanced metrics to a better understanding of the audiences. For this reason, comScore has developed a new Streaming Tag that will allow that the measurement of their online videos via Video Metrix® can be comparable with TV metrics. Read more

Blog Jun. 20, 2016 | Share

Ad Fraud: Digital’s Newest Bad Guy

Ad Fraud: Digital’s Newest Bad Guy

Several years ago we, as an industry, asked ourselves: should a non-viewable impression be considered a valid one? After countless industry discussions, analyses, and studies, we concluded the answer to this question is an unequivocal “no.” After all, if an ad is not seen, then it can’t possibly do its job of having an impact on the consumer. Read more

Data Gem Aug. 31, 2016 | Share

Pokémon GO Captures 9.5 Million Mobile Users in the UK, Ranking 9th Among All Apps

Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented reality games, Pokémon GO mimics your actual “real world” surroundings using a Google Maps-like interface as you seek to find and capture Pokémon... Read more

Press Release Aug. 28, 2016 | Share

comScore Selected as Indonesia Online Audience Measurement Partner to Develop Single, Trusted Online Currency

Jakarta, Indonesia, 29 August 2016 – comScore, Inc. (NASDAQ: SCOR), a leading cross-platform measurement company, today announced that it has been selected as the Online Audience Measurement Partner in Indonesia for two years from 2016 to 2018. Read more

Presentation Aug. 24, 2016 | Share

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffic

Local TV Furniture Advertising Use Advance Targeting To Increase Store Traffic

This presentation is a must see for local agency media planners and buyers, advertising researchers, and/or in-house Furniture advertisers and their marketing departments. Learn about how comScore’s Furniture shopper behaviors, powered by Simmons/Experian, can help you to create TV schedules with confidence and success. Read more

Blog Aug. 24, 2016 | Share

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All Apps

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All Apps

Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented reality games, Pokémon GO mimics your actual “real world” surroundings using a Google Maps-like interface as you seek to find and capture Pokémon... Read more

Blog Aug. 22, 2016 | Share

Players vs Referees in the Digital Advertising World

Establishing a clear definition of roles between players and referees is central to the smooth, fair running of sporting contests. The presence of an impartial third party facilitates even treatment of both sides, ensures that rules are consistently applied, and delivers an end result which can be trusted. The same principles can be applied to the digital... Read more

Presentation Aug. 22, 2016 | Share

Understanding Malaysia’s Online Audience in 2016

In this session, Joe Nguyen, Senior Vice President, Asia Pacific, comScore revealed key insights into the Malaysia online audience. Read more

Blog Aug. 22, 2016 | Share

Ad Fraud in Mobile Advertising: The Next Battleground

The often-quoted suggestion that “the only thing necessary for the triumph of evil is for good men to do nothing” was first uttered long before sophisticated digital advertising fraud threatened marketing budgets around the globe, but the principles have never been more relevant. The tools to combat fraud exist, but a proactive and informed effort... Read more