Key Insights from 2012
and What They Mean for
the Coming Year
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads better or much better than a standard mobile ad
19 Jun - Attribution Revolution by Magnetic
There are still many unanswered questions around media measurement:
Which ads are working?
Which ads have the most impact?
How do I move beyond last click/last view?
Which ads or targeting strategy should actually get credit for the sale?
The Attribution Revolution focuses 100% on ad measurement, attribution modeling and evaluating performance across media channels.
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19 Jun - Media Metrix® Multi-Platform: The Next Generation of Digital Audience Measurement
This session will explore the shift to multi-platform usage and how comScore Media Metrix® Multi-Platform can help to align your media planning efforts.
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25 Jun - comScore Market Briefing in The Netherlands
comScore is organizing an market briefing in Amsterdam in June 25th 2013 on Audience Measurement and Advertising Analytics to present the different enhancements that the company will be delivering in September 2013 and what they mean for the Dutch Digital market.
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Driving Stronger ROI with Real Time Branding Insights Brazil
In this presentation Alex Banks, comScore VP Latin America and Managing Director Brazil presents how comScore clients are using Brand Survey Lift™ Pulse, an in-flight branding effectiveness solution. Read more
Tags: Ad Impressions, Ad Validation, AdvertisingcomScore Launches Ad Metrix Service in Mexico to Provide Competitive Intelligence for Online Display Advertising
comScore today released the latest insights on the display advertising market in Mexico from its comScore Ad Metrix service launched in March this year. The breakthrough service offers advertisers, agencies and publishers comprehensive insights into where display ad impressions appear online, the demographic composition of the audiences reached, along... Read more
By: Ana Laura Zain Tags: Ad Impressions, Advertising, Audience Measurement, DemographicscomScore Releases May 2013 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 182 million Americans watched nearly 41 billion online content videos in May, while the number of video ad views reached 15.8 billion. Read more
By: Stephanie Flosi Tags: Ad Impressions, Advertising, Engagement, Google, Online video, Rankings, Streaming, Top 10 Sites, Video, YouTube
comScore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital World
This webinar explores the industry trends and challenges of a multiplatform world and how comScore Digital Analytix® Multi-Platform can empower businesses to gain a deeper understanding of their own customers’ behavior across platforms. Read more
By: Jodi McDermott Tags: Big Data, Engagement, Multi-Platform, Smartphone, Tablets
UK Digital Market Overview June 2013
Britons surfing the web via PC remained strong at 44.6m unique users, with video consumption growing slightly month on month. Read more
By: Ayaan Mohamud Tags: Demographics, Mobile, Multi-Platform, Rankings, Top 10 Sites, VideocomScore Releases May 2013 U.S. Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 66.7 percent of search queries conducted. Read more
By: Stephanie Flosi Tags: AOL, Bing, Google, Rankings, Search, Yahoo
New study finds that two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads better or much better than a standard mobile ad
The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens. The news was released along with findings from a study conducted in partnership with Vibrant Media and comScore... Read more
New study finds nearly all consumers who interacted with IAB's Mobile Rising Star ad formats recalled the ad
The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens. The news was released along with findings from a study conducted in partnership with Vibrant Media and comScore... Read more
New study finds that the IAB's Mobile Rising Star ad formats are more likely to drive interaction and engagement than standard mobile banners
The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens. The news was released along with findings from a study conducted in partnership with Vibrant Media and comScore related... Read more
Asia Pacific Has Largest Daily Online Gaming Audience
Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis. The number of daily gamers differs across the continents with an average of 47.9 million internet users in Asia Pacific accessing an online gaming site daily, followed by Europe with 45.6 million daily... Read more