Key Insights from 2012
and What They Mean for
the Coming Year
comScore recently partnered with Shareablee to provide comScore clients with the social media benchmarking and competitive intelligence insights that matter. Join this webinar to learn about the critical building blocks for developing an effective social marketing strategy.
Real trend detector, the Cristal-Lab is 4 tumultuous days of debates, conferences and workshops focusing on the most topical issues and tendencies of the communication, creation, media , Brand Entertainment & Content industries and data / marketing innovation.
comScore is hosting an exclusive event dedicated to retailers in Spain. This event is dedicated to s hare with Spanish retailers comScore experience in making multi-channel insights critical assets for developing eCommerce strategies.
To be truly relevant in a fragmented and ever more complex multi-platform digital world, comScore has embarked on a process of stretching growth plans to better serve its existing and future customers in Italy. comScore is delighted to have the opportunity to explain these exciting plans for 2014, we welcome you to hear about them. Read moreTags: Audience Measurement, Big Data
comScore has partnered with the Mobile Marketing Association to launch a quarterly Mobile Barometer report. This contains audience measures for a range of mobile activities with trends in device ownership and platform share broken down by age, gender and country. Read moreTags: Internet Use, Mobile, Smartphone
comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for October 2013. Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.2 percent platform market share. Google... Read moreBy: Adam Lella Tags: Android, Apple, Mobile, Samsung, Smartphone
With the 2013 online holiday shopping season underway, the pressure is on retailers to post strong sales growth while adjusting to a fast-changing and increasingly mobile-driven landscape. With strong growth expectations for online shopping this year, mobile commerce promises to emerge as a major theme. As we explored in our recent whitepaper, a majority... Read more
A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.... Read moreBy: Amarpal Singh Tags: Ad Impressions, Advertising, CPG, Marketing Research
Cyber Monday Jumps 18 Percent to $1.735 Billion in Desktop Sales to Rank as Heaviest U.S. Online Spending Day in History
comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 32 days of the November-December 2013 holiday season. For the holiday season-to-date, $23.9 billion has been spent online, marking an 8-percent increase versus the corresponding days last year (and a 25-percent increase if using... Read moreBy: Adam Lella Tags: Black Friday, Cyber Monday, e-Commerce, Holiday Shopping, Retail
At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform... Read moreTags: Ad Validation, Big Data, Mobile, Multi-Platform, Tablets
In October 2013, 3.8 million Danish internet users each spent 17 hours online, with Social networking accounting for a quarter. The Retail category is one of the most popular one with 80 percent of the Danish online population visiting a retail site in October. Our below infographic is presenting the other popular content categories amongst internet... Read more
Black Friday Billions: $1.2 Billion in Desktop E-Commerce Spending Marks First Billion-Dollar Online Shopping Day of the 2013 Holiday Season
comScore (NASDAQ : SCOR) today reported U.S. desktop retail e-commerce spending for the first 29 days of the November–December 2013 holiday season. For the holiday season-to-date, $20.6 billion has been spent online, marking a 3-percent increase versus the corresponding days last year. Read moreBy: Kate Dreyer Tags: Black Friday, e-Commerce, Holiday Shopping
During IAB Inspirational, Jaime Agulló, Managing Director of comScore Iberia, demonstrated the importance of data-driven advertising planning for consumers on multiple devices. Read moreBy: Jaime Agulló Tags: Advertising, Audience Measurement, Cookie Deletion, Cross Media, Multi-Platform