Johnson’s Baby Grows Impressions and Fan Base with New Moms on Social

Johnson's Baby
Johnson’s Baby, a subsidiary of the global brand Johnson & Johnson, was looking to rebrand its products and wanted to engage with new moms.

The iconic brand partnered with Shareablee to optimize its Facebook strategy and target this audience with the right content. Doing so led to substantial increases in social impressions, engagement, and new fans.

The Challenges

  • Lack of understanding about what content resonated most with new moms on social media
  • Difficulty quantifying ROI of social media beyond direct response advertising resulting in wasted spend

The Solution

Number 1

Insights into target audience quality and content interests

Number 2

Produced 225% more Facebook video posts

Number 3

Benchmarked Industry-standard social impressions metrics against owned, earned and paid posts and competitive brands

The Results

55% increase in total Facebook impressions

194% growth in female fan base–engagement from these new fans boosted social engagement among women by 201%

356%

Growth in Facebook engagement with new moms at the end of the campaign

320%

More impressions per post on Facebook compared to pre- campaign

100%

Decrease in wasted ad spend on Facebook