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Data Gem Apr. 4, 2014 | Share

Smartphone Market Led by Android in Software, iPhone in Hardware

The U.S. smartphone operating system market has solidified into a two-horse race between the Android and iOS platforms. The two platforms now combine for 93 percent of the smartphone market, with Android holding onto a majority share at 51 percent and Apple not far behind at 42 percent. Notably, Apple nearly halved the market share gap over the past... Read more

Data Gem Aug. 1, 2013 | Share

Half of UK Smartphones Run on Android

In the UK, Android has increased its OS market share by 19 percent from 42 percent share of the market in May 2012 to 50 percent in the three month average ending May 2013. Apple’s market share amongst the 33.1 million UK smartphone owners has remained relatively stable, with a growth of 7 percent from May last year to reach 29 percent share in May... Read more

Data Gem Apr. 18, 2013 | Share

Spanish Smartphone Shoppers: iPhone vs Android

Spanish Smartphone Shoppers: iPhone vs Android

Mobile shopping is growing amongst Spain’s 24 million smartphone users. In the three month average ending February 2013, 10 percent of Spanish smartphone owners used their device to purchase a good or service at least once during the month. These mobile purchases range from clothing and accessories, to airline tickets and consumer electronics, but... Read more

Data Gem Feb. 27, 2013 | Share

Samsung Leads European Smartphone Market Ahead of Apple

European Smartphone Market Share

The number of European mobile owners using smartphones has grown by 30 percent over the last year to 136 million smartphone users in the three month average ending December 2012. December 2012 was also the first month all EU5 countries (Germany, Spain, UK, France and Italy) passed the 50 percent mark for smartphone penetration. Read more

Data Gem Aug. 8, 2012 | Share

Day 9: comScore at the Games

UK iPhone owners were keenest to access sports

UK iPhone owners were keenest to access sports information via their devices (44.6 %) compared to 37.6% of Google Android users. Read more

Data Gem Jul. 27, 2012 | Share

comScore at the Games

comScore at the Games

comScore is providing free data snacks around the Games, to keep the industry up-to-date. Check back every day for an updated graphic showing global online and mobile behavioural patterns and how these might be affected by one of the biggest sporting events in the world. Read more

Data Gem Jul. 9, 2012 | Share

Google Goes for Gold in UK Smartphone Race

Growth of Smartphone OS Market Shares

More than 28 million people in the UK used smartphones during the three month average ending May 2012, up 38 percent since a year ago. Google’s Android was the top smartphone operating system with 42.1 percent of market share by operating system (OS). Android was the only smartphone OS that gained market share in the UK over the past year. Apple’s... Read more

Data Gem Jun. 29, 2012 | Share

5 Years Later: A Look Back at the Rise of the iPhone

The Rise of the iPhone

Today marks the 5 year anniversary of the first iPhone release, an important milestone not only for Apple but for the entire mobile industry. Read more

Data Gem Apr. 26, 2012 | Share

Tablet Competition Heats Up: Kindle Fire Captures more than Half of U.S. Android Tablet Market

US Market Share of Android Tablets

The Kindle Fire, introduced to the market in November 2011, has seen rapid adoption among U.S. buyers of tablets. Within the Android tablet market, Kindle Fire has almost doubled its share in the past two months from 29.4 percent share in December 2011 to 54.4 percent share in February 2012, already establishing itself as the leading Android tablet... Read more

Data Gem Apr. 23, 2012 | Share

Android Accounts for Majority of Japan’s Smartphone Market

Japan Top Smartphone Platforms by Share of Subscribers

More than 19.3 million people in Japan owned smartphones during the three months ending in February 2012, up 28 percent versus November. Android’s share of the smartphone market reached 61.4 percent, while Apple ranked second with 34.2 percent of the smartphone market (up 1.3 percentage points versus November 2011), followed by Microsoft, which accounted... Read more