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Data Gem Nov. 7, 2013 | Share

Asia-Pacific: One Region, Many Audiences

Demographic composition of online audience across markets in Asia Pacific

The centre of the online universe now lies in Asia-Pacific, more than 40% of the worldwide internet audience is now based in Asia-Pacific. The sheer size of this market makes it worth every marketer’s time to know this audience better. However the biggest challenge lies in the diversity. Read more

Data Gem Sep. 22, 2010 | Share

Share of Global Internet Audience by Region

Share of Global Internet Audience by Region

The Asia-Pacific region accounts for nearly 40% of all Internet users in the world, followed by Europe at 27.6% and North America at 15.9%. Read more