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Data Gem Nov. 7, 2013 | Share

Taking Pictures of Products Is Main In-Store Activity for French Smartphone Owners

Top 5 Activities in a Retail Store by French Smartphone Owners

There were 28.4 million French smartphone owners in the three month average ending September 2013, which constitutes nearly 60 percent of the total French mobile audience. During the month nearly 20 percent of these French smartphone users took a picture of a product whilst in a physical retail store. Read more

Data Gem Aug. 19, 2013 | Share

Video Consumption via Smartphone is Increasing Rapidly in EU5 Countries

Growth of Smartphone Users Watching Video or TV EU5

The video landscape in Europe is changing. The percentage of EU5 (Spain, Germany, Italy, France and UK) smartphone users that watched a video or TV via their device, at least once in a month, has increased 112 percent over the past year to 52.8 million smartphone users (representing 34.8 percent of the EU5 audience) in June 2013. Read more

Data Gem Mar. 15, 2013 | Share

Smartphones Reach Majority in all EU5 Countries

EU Smartphone penetration

The number of smartphone users in the EU5 countries (Spain, Germany, Italy, France and the UK) grew by 30 percent over the year, reaching 136.2 million in the three month average ending December 2012. This was the first month that all European countries crossed the 50 percent smartphone penetration mark. Read more

Data Gem Feb. 27, 2013 | Share

Samsung Leads European Smartphone Market Ahead of Apple

European Smartphone Market Share

The number of European mobile owners using smartphones has grown by 30 percent over the last year to 136 million smartphone users in the three month average ending December 2012. December 2012 was also the first month all EU5 countries (Germany, Spain, UK, France and Italy) passed the 50 percent mark for smartphone penetration. Read more

Data Gem Dec. 6, 2012 | Share

Email is Top Usage Category for EU5 Smartphone Audience

Email is Top Usage Category for EU5 Smartphone Audience

The 131.5 million smartphone users across the EU5 countries (Spain, Italy, France, UK and Germany) had a big appetite for communication and news-related services in October 2012. When looking at the top ten activities on smartphones, almost 2 out of 3 European smartphone owners use their phone to send and receive emails (work or personal) during the... Read more

Data Gem Nov. 25, 2012 | Share

15.5 percent of European Smartphone Owners Have a Tablet

European Smartphone Owners With Tablets

Smartphone penetration in EU5 (France, Germany, Italy, Spain and UK) is now at 53.7% with nearly 130 million people using smartphones in the three month average ending September 2012. Out of this smartphone audience, 15.5% also own a tablet, compared to only 9.3% last year. This 6.2 percentage point increase demonstrates the rapid growth of tablet adoption... Read more

Data Gem Sep. 4, 2012 | Share

European Mobile Banking Users Get Smarter

European Mobile Banking Users Get Smarter

In the EU5 (France, Germany, Italy, Spain and the UK) 30 million people accessed a bank accounts via their smartphone in July 2012, an increase of 85 percent compared to a year ago. Read more

Data Gem Jul. 6, 2012 | Share

7 Out of 10 Brits Surf Travel Sites

Reach for Travel Sites EU5

Nearly 106 million users accessed a travel site in the EU5 (France, Germany, Italy, Spain and the UK), reaching 57.7 percent of the internet audience in May 2012. The UK (69.4 percent reach) ranked as the top market for penetration of sites like and TripAdvisor not just in EU5 but in Europe overall. France (61.0 percent reach) ranked second... Read more

Data Gem Jun. 6, 2012 | Share

Brits Are Most Likely to Use Maps on Smartphone

Map Site Access Among Classic Web and Smartphone Users

In March 2012, 90.4 million people in the EU5 accessed Map sites via a computer, representing 49.6 percent of the internet audience. In comparison, 39.8 million smartphone users accessed maps via their device, representing 35 percent of the EU5 smartphone audience. France ranked first for penetration of Maps sites accessed via computer (53.4 percent... Read more

Data Gem May. 30, 2012 | Share

Twitpic and Instagram Gaining Steam in EU5

Growth photo sharing services

In March 2012, over 143.2 million mobile users took a photo via their device, displaying an increase of 2 percent over the past three months in EU5 (France, Germany, Italy, Spain and UK). A look at usage for selected photo sharing services showed Flickr attracted 2.3 million mobile users, an increase of 7 percent between January and March. Among the... Read more