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Data Gem Jun. 11, 2013 | Share

Asia Pacific Has Largest Daily Online Gaming Audience

Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis. The number of daily gamers differs across the continents with an average of 47.9 million internet users in Asia Pacific accessing an online gaming site daily, followed by Europe with 45.6 million daily... Read more

Data Gem Jun. 14, 2012 | Share

1 in 4 Internet Users Access Banking Sites Globally

Growth of Online Banking Sites

Globally, 423.5 million people accessed online banking sites during April 2012, reaching 28.7 percent of the internet audience. The global reach of banking sites such as Bank of America grew by 2.9 percentage points over the past year. Over 45 percent of the internet audience in North America accessed bank sites, an increase of 1.2 percentage points,... Read more

Data Gem Feb. 1, 2012 | Share

Facebook Shows Strong Growth Over Past Five Years

Facebook's Penetration Total Internet Audience

Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions. Globally, Facebook reached 12 percent of the internet audience in December 2007 and as of December 2011 the social network reached over half of the internet audience, 55 percent (43 percentage point rise). As of December 2011,... Read more

Data Gem Dec. 22, 2011 | Share

Women Spend More Time Social Networking than Men Worldwide

Average hours per visitor on Social networking by region

A look at gender differences in social networking engagement found that, across global regions, females age 15 and older spend more time social networking than their male counterparts. In North America and Europe, women spent an average of nearly two hours (30 percent) more than men on social networking sites in October. Latin America saw both females... Read more

Data Gem Nov. 22, 2011 | Share

Younger Generations Drive Latin American and Asian Online Markets

Top Markets of Percentage Unique Visitors Worldwide 15-24

Many of the world's fastest growing online markets are in Latin America and Asia where younger generations are driving digital adoption. A look at which global markets are driven by young Internet populations showed Venezuela having the highest percentage of its total online population age 15 to 24 at close to half (44.5%). Indonesia followed with 15-24... Read more

Data Gem Sep. 27, 2011 | Share

Orkut Leads Social Networking Market in Brazil But Facebook Growing Fast

Orkut Leads Social Networking Market in Brazil

Brazil is home to one of the most unique social networking environments in the world – and one of the few market where Facebook.com does not lead the Social Networking category. This leading position has been held by Orkut which saw 35.7 million visitors in June 2011, an increase of 20% from last year. Read more

Data Gem Sep. 22, 2011 | Share

Social Networking Visitation and Engagement by Region

social networking visitation and engagement by region

An analysis of social networking visitation and engagement by region revealed that Asia Pacific, home to the largest online audience of the five global regions, contributed 32.5% of worldwide visitors to the category. Europe followed with 30.1% of social networkers, while North America accounted for 18.1%. Latin America represented 10.2% of all social... Read more

Data Gem Sep. 21, 2011 | Share

Top Markets for Facebook by Percent Reach

Top Markets for Facebook by Percent Reach

Although the largest Facebook.com markets by audience size are the United States, Germany and India, many of the most highly penetrated markets for the social networking giant are in Latin America. In fact, five of the top 10 markets for Facebook.com penetration are in the region. Facebook.com reached 90.9 percent of all online users in Chile, ranking... Read more

Data Gem Sep. 21, 2011 | Share

Top Social Networking Sites in Latin America

Top Social Networking Sites in Latin America

Facebook.com is a strong leader in the Latin American social networking market reaching more than 91 million visitors in June, up 52 percent in the past year. The Facebook.com audience was nearly three times the size of the next largest site, Windows Live Profile, which reached 35.6 million visitors in the region. Orkut held the #3 spot with 34.4 million... Read more

Data Gem Sep. 20, 2011 | Share

Latin American Social Networking Audience Grows 16 Percent in Past Year

Latam Social Networking Visitors

In June 2011, 114.5 million people in Latin America visited a social networking site, representing 96% of the entire online population in the region. Social networking is not only big in Latin America, it is growing -- with the audience climbing 16% from the previous year. Read more