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Two Out of Five Hispanic Millennials are Mobile-Only Internet Users
According to the U.S. Census Bureau, 53.3 million people – nearly one in six U.S. residents – are Hispanic. By 2060, this demographic segment is expected to more than double and make up approximately one third of those living in the United States. Read more
UK Travel Consumers Go Mobile
Mobile is playing an increasingly important role in how UK consumers research and book travel. Read more
Online Video Trends in Germany: PC and Mobile
In February 2014, 44.9 million people (equaling 79% of Germanys online population) watched videos on their laptop or desktop computers. While PC viewership numbers have been stagnating in comparison to 2013 due to high market penetration rates, mobile video consumption continues to rise. Read more
Camera Content Drives Surge Among Mobile-First Social Networks in the U.S.
Outside of the larger, established networks, some of the more talked about emerging networks have been Instagram, Snapchat and Vine. Not surprisingly, their highly visual and easily digestible content is immediately resonating with users and attracting new adherents. All are examples of mobile-first social networks, for which cameras enable the... Read more
Digital Media Audiences Now Comprise a Multi-Platform Majority in the U.S.
The most disruptive shift in the digital media marketplace has been the shift from desktop to mobile platforms. This is evidenced by the fact that smartphone technology was introduced several years ago, yet this device, now along with tablets, continues to drastically alter the dynamics of consumer behavior. In 2013 some of the most pronounced shifts... Read more
Users Engage with Major Social Networks Predominantly via Mobile
As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge. In fact, many of the major social networks are seeing far more traffic and time spent coming from mobile devices than from desktops, as the mobile/desktop divide continues to grow. Read more
66 Percent of Digital Media Population in Spain is Now 'Multi-Platform'
comScore recently launched MMX MP to deliver a unified view of desktop, smartphone and tablet audiences in Spain, the third market to have access to multi-platform measurements, together with U.S. and U.K. More than two thirds (66 percent) of the Total Digital Population in Spain now accesses the internet via more than one device in a month; compared... Read more
Amazon & eBay Drive Heavy App Usage, While Multi-Channel Retailers Rely on Mobile Web
With the 2013 online holiday shopping season underway, the pressure is on retailers to post strong sales growth while adjusting to a fast-changing and increasingly mobile-driven landscape. With strong growth expectations for online shopping this year, mobile commerce promises to emerge as a major theme. As we explored in our recent whitepaper, a majority... Read more
Zalando Has Grown 40 Percent in Germany Over The Past Two Years
There were 48.6 million Germans who visited a retail site in September 2013 via PC or laptop, thats 84 percent of the total internet population. In the run up to the festive season, we looked at the two year growth of the top retail sites in Germany, which showed that Zalando was the fastest growing property in this ranking. Their online audience... Read more
Two-thirds of Zynga, Groupon and Pandora Users Access Exclusively Via Mobile
Although we now live in a digital world featuring a multi-platform majority, many large media properties focus more of their efforts on a particular platform, whether its for practicality, a better user experience, or some other reason. That primary platform used to be the desktop computer, but an increasing share of the digital landscape is now occupied... Read more